Paul, a retired school administrator from Indiana, was tired of his wife's complaints. "She kept saying, 'You've got no butt,' " Paul says. "So I thought, 'I'll show you. I'll buy me a butt.' "
Paul searched online for "butt enhancement" and found a panoply of options. Bottoms Up of Toronto not only sells customized briefs with contoured butt pads ($45.99) in three sizes (Fullback, Halfback and Quarterback), but also offers Pouch Pads ($11.99) for men seeking a fuller profile in their crotch.
He found Silicone Body, a San Diego-area company that calls itself "Your One-Stop Booty Shop." After a big success with the Brazilian Butt Enhancer for women, Silicone Body came out with men's briefs with removable foam butt pads. This spring, they introduced the Package Booster, a foam enhancement for front loading, which also fits into the padded briefs ($33.49 online for the full faux monty).
Coming soon: MrJuicyBooty.com
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